SWISS-BASED · BASEL · INTERNATIONAL

You don’t need AI everywhere.
You need to know where it actually helps.

StoryRush works with businesses in Switzerland and internationally to identify where AI can create measurable value — and where it should not be used. We operate from Basel and start with your workflows, not with a tool.

No tool-first sales pitchEvidence before promisesHuman approval stays in control
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STORYRUSH

Useful. Measurable. Controlled.

A good AI project should improve the work without creating a new problem. StoryRush uses four filters before recommending implementation.

✓Business value

What should improve, for whom, and how would we know?

✓Feasibility

Can it work with the actual tools, data and skills?

✓Risk & data

What information is involved, and how must it be protected?

✓Human control

Which decisions still require review, approval or accountability?

STORYRUSH · BASEL

Founder-led. Business-first. Specialist support when needed.

StoryRush is led by Jochen Horst — entrepreneur, actor and AI Trainer at micro1, helping train AI models using expert human data. The consultancy stays close to the business problem; specialist engineering is brought in transparently only when a project truly requires it. micro1 has been covered by Forbes for its rapid growth and role in expert human data for AI training. The principle is simple: AI should support judgment — not replace accountability.

About StoryRush →
Jochen Horst in a modern business portrait

Selected StoryRush areas

AI consulting is the core offer. Explore selected additional areas only if they are relevant to you.

Common questions. Clear answers.

What is the free AI Potential Check?

Eight short questions about your business. You receive an initial, rule-based orientation and a free seven-day action plan you can download. No account, email or payment is required.

What is included in the CHF 250 AI Opportunity Audit?

A deeper review of your real workflows, a personal conversation, candidate applications where the evidence supports them, and a prioritised action plan covering value, feasibility, data and risk. Booking the audit does not commit you to implementation.

When should a business not use AI?

When the process is unclear, the data cannot be handled safely, the business value is weak, or the decision requires human responsibility that should not be delegated. “Do not automate this” can be a valid outcome.

Can StoryRush implement the proposed AI solution?

StoryRush can define the project and coordinate suitable external technical specialists. Implementation is separately scoped and quoted. You approve the scope, provider and next step.

Can I speak to the AI instead of typing?

The TALK TO AI button starts a live AI voice conversation in the browser. Microphone permission is required, and voice input is sent to the AI service for processing.

Do I need to share confidential company data?

No. Please do not submit confidential, personal or sensitive company information in the free check or voice demonstration. Projects involving sensitive information require a separate privacy and security review.

Start the free AI Check →
THE STORYRUSH AI EDGE

One Idea. One Prompt. One Advantage.

A weekly business-relevant AI idea, one usable prompt, one five-minute test — plus what to verify before you trust the result.

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Less hype. More useful evidence.

Try one idea. Keep judgment in the loop.

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